About Our Team

Nikki Swisher

CEO & Founder
Nikki founded Maui Whitening in February of 2013. As a professional marketer and entrepreneur, Nikki wanted to create a national player in the laser teeth whitening industry unlike any other teeth whitening company. She wanted people to have access to the very best in laser teeth whitening at an affordable price. Maui Whitening dealers bring that to their local communities.
At Maui Whitening, the dealer mission is to provide the best supplies, equipment, marketing and sharing of knowledge so that one can build an explosive business in the laser teeth whitening industry. The “Maui Team” looks forward to sharing with you what is working for people across the country and helping you take control of your life and your freedom. Nikki lives in Springboro, Ohio with her two children, Grace and Tommy. In her spare time, Nikki can be found traveling with her son for hockey, boating, running or riding horses with her daughter.

Ric Moody

Chief Operating Officer
Ric Moody is a graduate of The Ohio State University’s Fisher College of Business with a degree in Real Estate. Since 1978 he has been involved in all aspects of Commercial Real Estate as an Owner/Developer: acquisition, disposition, construction, development, property management, 1031 Exchanges, consulting & brokerage. Ric has experience in: Commercial and Industrial, Office, Retail, University Student Housing, Apartments, Single Family Homes, Residential Condominiums, Motels, Restaurants, Health & Racquet Clubs, Nursing Homes, Retirement Housing Complexes and Self-Storage Facilities. Ric brings that wealth of knowledge to Maui Whitening, and serves as the company’s Chief Operating Officer. Ric assists dealers in helping them find the right locations to position their dealership, as well as supporting the company’s overall growth strategy. Ric, in his spare time, can be found golfing at Moraine Country Club, attending outdoor concerts, or socializing with friends.

Jeff Zaret

Director of National Sales
Jeff Zaret has been in B2B and B2C sales for over 20 years. He has an extensive background with public relations and marketing helping take his clients companies to the next level. Jeff was born and raised in Southern California but now makes his home in Dayton with his best four legged friend, Raven. Jeff has also been performing as a professional stand up comic for over 20 years. Jeff says that he loves helping new and existing business owners take control of their financial future by getting them setup as Maui Whitening dealers.

Joanne Goetz

Trainer & Whitening Associate
JoAnne joined Maui Whitening in January of 2014. Having been a hair stylist for the last 20 years, JoAnne joined the Maui Whitneing team part-time to take on the Salon Booth Rental concept at Maui Whitening. She also trains dealers on how to offer customers teeth whitening products and sessions. JoAnne works out of the Dayton, OH salon and trains dealers at the Maui Whitening Training Facility via live video.

Jessica Burns

Dealer Team
Jessica joined Maui Whitening in February 2014. She handles a lot of customer service and dealer queries and oversees a lot of internal daily operations at Maui Whitening Headquarters.

Sarah Enright

Assistant to Nikki Swisher
Sarah assist the executive team in handling internal tasks, data entry and paperwork completion. Her background lies in assisting companies and has been an exectuive assistant for several businesses.

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